STUDIO 2017-11-24T19:16:28+00:00

Project Description

STUDIO

LUXURY HOSPITALITY – NIGHTLIFE BRAND LAUNCH

// HONG KONG //

Studio is Hong Kong’s newest upscale live music venue and late night concept (sister venue to Play) with jazz, funk and soul bands performing nightly – as well as local and international DJs. It also plays host to some of the city’s most exclusive private events and was this years location for the Vhils ‘Debris’ after party as part of the Art Basel week.

Concept Creation // Brand identity // Brand partnerships // Communications // Promotion // Event Management // Project Management // Interior Styling

OBJECTIVE

// Conceptualise and launch new brand concept based on desired customer profile
// Create and manage marketing campaign
// Plan and manage PR strategy with local agency
// Refurbishment project management from creative process to execution, working with renowned interior design company – Charlie & Rose
// Identify and recruit new marketing team
// Develop brand locally and internationally
// Direct all visual, sensory and aural aspects

OUTCOME

// Executed new brand image – including but not limited to: logo and language, interior styling, uniform, artwork, bar tools, member gifts and music equipment
// Press coverage in high-end titles such as Lifestyle Asia, The Standard and Hong Kong Tatler
// Grand Opening event with exclusive guest attendance which included socialites, celebrities (including William So and Gigi Fu), influencers and media
// Sought new and developed existing partnerships; working with luxury brands such as Jo Malone, Quintessentially and Krug.
// Hosted DJs including; Claptone, Marshall Jefferson, Arthur Baker, The Magician, Nick Monaco and Robert Owens
// An exclusive membership programme

We worked with designer Victoria Rushton on this project.

PRESS QUOTES

“There is a new jazz venue in town, so take note.”
“The New York-style music venue fuses classic vibes with nightly live jazz performances under its roof, bringing together glamour and comfort”
Asia Tatler December 2015

“If you’re looking for a place to indulge in a methuselah of champagne while listening to live jazz, this is it.”
“Customer service worthy of a high class venue.”
SCMP February 2016

“In typical Mu fashion, the style is just as impressive as the substance.”
Lifestyle Asia – December 2015

GALLERY

play-video-2

STUDIO GRAND OPENING VIDEO
EVENT IMAGES
GRAND OPENING EVENT
INTERIOR
BRANDING

BLOWOUT IBIZA

FASHION AND BEAUTY – NEW CONCEPT LAUNCH

// IBIZA //

PLAY GRAND OPENING

LUXURY HOSPITALITY – NIGHTLIFE EVENT

// HONG KONG //