// Executed new brand image – including but not limited to: logo and language, interior styling, uniform, artwork, bar tools, member gifts and music equipment
// Press coverage in high-end titles such as Lifestyle Asia, The Standard and Hong Kong Tatler
// Grand Opening event with exclusive guest attendance which included socialites, celebrities (including William So and Gigi Fu), influencers and media
// Sought new and developed existing partnerships; working with luxury brands such as Jo Malone, Quintessentially and Krug.
// Hosted DJs including; Claptone, Marshall Jefferson, Arthur Baker, The Magician, Nick Monaco and Robert Owens
// An exclusive membership programme
We worked with designer Victoria Rushton on this project.
“There is a new jazz venue in town, so take note.”
“The New York-style music venue fuses classic vibes with nightly live jazz performances under its roof, bringing together glamour and comfort”
Asia Tatler December 2015
“If you’re looking for a place to indulge in a methuselah of champagne while listening to live jazz, this is it.”
“Customer service worthy of a high class venue.”
SCMP February 2016
“In typical Mu fashion, the style is just as impressive as the substance.”
Lifestyle Asia – December 2015