PLAY GRAND OPENING 2017-11-24T19:19:54+00:00

Project Description

PLAY GRAND OPENING

LUXURY HOSPITALITY – NIGHTLIFE EVENT

// HONG KONG //

Play is a luxury nightclub brand in Hong Kong established since 2009 and recently rebranded, subsequently being awarded ‘Best Nightclub in Hong Kong & Macau’ at the end of 2016. It has hosted some of the world’s biggest DJs and is known as the destination of choice for the the city’s most glamorous party crowd. Noted as much for its music as the overall experience it also has Hong Kong’s only Dom Pérignon champagne lounge.

Event Management // Brand Partnerships // Communications // Promotion

OBJECTIVE

// To introduce the ‘new era’ of Play
// Have an exclusive guest attendance to include socialites, celebrities, influencers and appropriate press
// Showcase an approach to a nightclub never seen before in Hong Kong

OUTCOME

// International singer and fashion icon Ciara as special guest with live performance
// Luxury invitations and membership gifts sent to Hong Kong’s (and other major nearby cities) most elite crowd
// First nightclub in Hong Kong to enforce a black tie opening party
// A heaving red carpet with paparazzi, fans and guests
// Brand representatives wearing outfits designed for the occasion by Erbert Chong
// Red carpet attendance by Linda Wong, Eric Suen, Fanny Sieh, Gigi Fu, Joyce Lee, Janet Chow, Brandon Chau, Jacqueline Ch’ng.
// Extensive press coverage including; Sing Tao Daily, The Standard and Elle Men,
// TV coverage including Cable 娛樂新聞 and TVBPay 娛樂新聞
// Dom Pérignon champagne as exclusive partner for the event

We worked with designer Victoria Rushton on this project.

PRESS QUOTES

“As the temperatures drop, renowned Hong Kong nightclub PLAY turns up the heat on the clubbing scene with a grand relaunch”
“The ultra-chic Lan Kwai Fong club Play is set to reopen with a banging new D&B Audiotechnik sound system and a high-tech lighting upgrade.”
China Daily November 2015

“It’s got luxe details to match: the new line of staff uniform is designed by Erbert Chong, there’s Bentley chauffeur service for VVIPs, and a 18-foot long catwalk in the long space is perfect for fashion shows.”
HK Magazine December 2015

GALLERY

BRANDING

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PLAY GRAND OPENING VIDEO

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GRAND OPENING NEWS COVERAGE VIDEO
EVENT IMAGES

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GRAND OPENING NEWS COVERAGE VIDEO

STUDIO

LUXURY HOSPITALITY – NIGHTLIFE BRAND LAUNCH

// HONG KONG //

CARNIVAL CITIES

NIGHTLIFE CONCEPT

// IBIZA //