BLOWOUT IBIZA 2018-01-09T18:36:14+00:00

Project Description

BLOWOUT IBIZA

BEAUTY – NEW CONCEPT LAUNCH

// IBIZA //

Bex Pawsey co-founded and ran Ibiza’s first pop-up hair and makeup service in 2014. The concept ‘Pop-Up Preening With Luxe Allure’ was created to offer blow dries and makeup in the comfort of villas and hotels across the island. Makeup and hair was headed up by two of London’s top talents; Makeup artist Julia Wren and Hair pro Sophia Heffer and brand partnerships were secured with ghd, Davines, Makeup Store and Bare Minerals.

During its first season it had a stand alone salon in Pacha’s Destino resort and pop-ups at high end beach clubs Beachouse and Blue Marlin. BLOWOUT Ibiza received rave reviews from customers and press alike propelling it to a huge level of success within just a couple of months. Harpers Bazaar hailed it a genius concept, while Company Magazine featured Bex in their coveted special yearly Ibiza edition.

Brand Partnerships // Event Management // Brand Identity // Creative Direction // Concept Creation // Interior Styling // Project Management

OBJECTIVE

To create a luxury hair and make up concept that would run in the form of pop-ups, private events and mobile appointments during the summer of 2014 on the party island of Ibiza.
The service would appeal to a stylish international female audience aged between 20 and 35 and be the first of its kind on the island.

OUTCOME

// Strong and lasting brand identity
// A carefully curated menu of six desirable hair and makeup looks
// Specially commissioned hair and makeup stations produced and situated at Blue Marlin and Beachouse available daily for clients
// Permanent salon situated within the spa at Pacha’s Destino resort
// Mobile service running between hotels, boats and villas across the Ibiza and Formentera
// Brand partnerships with ghd, Davines, Makeup Store and Bare Minerals
// Events outside of the pop-up within Makeup Store in Ibiza Town Team of experienced professional hair stylists and makeup artists with specially designed uniforms
// Location photoshoot at Destino, Blue Marlin and Es Vivé locations
// Press secured in Harpers Bazaar, Company Magazine, Mixmag, Mail Online, LOOK Magazine, You Magazine, White Ibiza, Pacha Magazine, Essential Ibiza and more
// Event bookings for exclusive private parties
// Celebrity and key influencer clients
// Visibility across the island with marketing placed at hotel front desks, in villas, with concierge and advertising in print magazines

We worked with designer Chiara Restucci on this project.

PRESS QUOTES

“Clubland’s got a cool new beauty bar”
Company Magazine

“Bazaar’s secret weapon for fabulous holiday hair and makeup”
Harpers Bazaar

“The brainchild of bubbly British export Bex Pawsey, the genius concept brings top beauticians to your villa, apartment, hotel, or yacht, for no-hassle luxury grooming”
Harpers Bazaar

“BLOWOUT Ibiza is a genius idea to take beachy babes from day to night”
Daily Mail Online

GALLERY

BRANDING
MARKETING
IN ACTION
PARTNERSHIPS

PLAY

LUXURY HOSPITALITY – NIGHTLIFE REBRAND

// HONG KONG//

STUDIO

LUXURY HOSPITALITY – NIGHTLIFE BRAND LAUNCH

// HONG KONG//